About me
Where strategy meets the page — digital thinking, human touch.
I help brands, organizations, and cultural projects communicate with clarity and purpose — working at the intersection of AI-augmented strategy, digital media literacy, and the slow craft of analog thinking.
Who I am
Millennial. Strategist. Fountain pen devotee.
I live and work in the tension between two worlds: deeply fluent in digital — AI tools, content strategy, social ecosystems — yet firmly rooted in the tactile. Notebooks, fountain pens, the physical weight of an idea written by hand.
That tension is not a contradiction. It’s my method. I use AI as a collaborator, not a shortcut — keeping a human-in-the-loop mindset at every stage of the creative and strategic process.
What I bring
Digital expertise, grounded in a media-literate perspective.
My work spans digital marketing strategy, copywriting, and creative facilitation — but always shaped by a strong foundation in digital media literacy: the ability to read, critique, and produce digital content thoughtfully.
I work with businesses and cultural institutions alike, adapting my approach to each audience without losing my voice. Whether it’s building a content strategy from scratch or guiding a group through a freewriting session, the throughline is always clear: meaningful communication, purposefully made.
“Strategy without slowness is just noise. I bring both the pixel and the pen.”
What I do
Three ways I work with you
01
Digital Strategy & AI-Augmented Content
Content strategy, brand voice definition, and AI-assisted copywriting — with a human-in-the-loop approach that keeps your communication authentic, coherent, and purposeful across every channel.
02
Copywriting & Editorial Direction
From web copy to campaign narratives, I write with clarity and intention. I work across sectors — culture, education, business — finding the language that resonates with each specific audience.
03
Creative Facilitation & Group Coaching
Workshop design, design thinking facilitation, and project management support. I guide teams and communities through creative processes — using tools like freewriting, storytelling frameworks, and reflective exercises to unlock ideas together.
Analog roots, digital fluency.
I navigate between disciplines, tools, and registers — always asking: what does this audience need? What does this moment call for?
Human-in-the-Loop
AI as collaborator, not replacement
I use AI tools with intention and critical awareness — always maintaining editorial judgment and keeping creative decisions in human hands. Digital media literacy is not optional; it’s the foundation.
Multilingual
Cultural fluency across contexts
Working in Italian, German, and English cultural environments has sharpened my ability to read audiences and adapt tone. Language is never just translation — it’s positioning.
Slow thinking
Paper before publish
Ideas get drafted in notebooks before they reach a screen. The analog step — freewriting, journaling, sketching — creates space for clarity that no software can replicate.
Design Thinking
Process over product
Whether facilitating a team workshop or mapping a content strategy, I apply design thinking principles: empathize, define, ideate, prototype. The deliverable is always secondary to the thinking that shapes it.
Selected collaborations
Who I’ve worked with
My clients span the cultural and creative sector, independent retail, education, and community-focused organisations — united by a belief that communication can be both strategic and genuinely human.
Get in touch
If you’re ready to bring more focus and impact to your communication, I’d love to hear from you.
💌 I work in Italian, German and English.
